CEO Jeff Aronson launched the original Cash4Gold site in early 2007 as a division of his thriving metal refinery Albar Precious Metals. At the time, the concept of direct-to-consumer, mail-in gold buying had never been tried, but Aronson was convinced that there was a need for such a service. Making this unique idea a reality required extensive development, planning and a multi-million dollar investment in infrastructure.

Cash4Gold was an instant success. The public seized upon the Cash4Gold value proposition of providing a quick, easy and safe way to monetize old and broken jewelry. Successful entrepreneur Howard Mofshin joined the Cash4Gold executive team to help lead and grow the company as its president. The Cash4Gold concept proved so successful and demand was so high that in 2007 Cash4Gold was created as its own independent enterprise.